Analyse des signes linguistiques et iconiques des annonces publicitaires : approche sémiotique

Dublin Core

Contributeur

[aucun texte]

Couverture

[aucun texte]

Créateur

Date

2017-08-31

Description

Analysis of linguistic and iconic signs in advertisements: A semiotic approach
The advertising discourse aims by various means to convince the audience by an argumentative discursive. It does not simply list the qualities of the product, but creates new values and needs and guides perceptions and tastes in a highly competitive environment. The brand anchored its visual identity in the memory of the receiver through linguistic and iconic signs. Useful advertising exploits the common concerns of consumers, including ageing, the vicissitudes of time, the desire to remain young, etc. Advertisers do not put a product on the market to be sold, but rather seek to resurrect a latent energy, invisible stereotypical images. The main objective of the marketer is to appeal to the unconscious, psychological and cognitive specificities, and lifestyles according to the target's expectations. The brand image and its advertising slogans play a crucial role in the consumer's behavior and attitude towards products and change buying habits. The sender goes beyond the exploitation of socio-cultural data, creating a new culture or even trying to give another identity to the society. The advertising spot does not only focus on the object itself, but also seek to getting rid of the utilitarian side of the product, but to give him an iconic and aesthetic dimension. Brands take advantage of the consumer trend by targeting the unconscious of the receiver through his social status to positively influence purchasing behavior.

Langue

fra

Droits

[aucun texte]

Titre

Autre forme de titre

[aucun texte]

Résumé

[aucun texte]

Table des matières

[aucun texte]

Date de disponibilité

[aucun texte]

Date de création

[aucun texte]

Date d'acceptation

[aucun texte]

Date du copyright

[aucun texte]

Date de soumission

[aucun texte]

Date de parution

[aucun texte]

Date de modification

[aucun texte]

Date de validité

[aucun texte]

Droit d'accès

[aucun texte]

Licence

[aucun texte]

Est conforme à

[aucun texte]

A pour autre format

[aucun texte]

A comme partie

[aucun texte]

A d'autres versions

[aucun texte]

Est un autre format de

[aucun texte]

Est une partie de

[aucun texte]

Est référencé par

[aucun texte]

Est remplacé par

[aucun texte]

Est requis par

[aucun texte]

Est une version de

[aucun texte]

Référence

[aucun texte]

Remplace

[aucun texte]

Requiert

[aucun texte]

Étendue de la ressource, taille, durée

[aucun texte]

Support

[aucun texte]

Référence bibliographique

[aucun texte]

Couverture spatiale

[aucun texte]

Couverture temporelle

[aucun texte]

Méthode d’abonnement

[aucun texte]

Périodicité d’acquisition

[aucun texte]

Politique d’acquisition

[aucun texte]

Public visé

[aucun texte]

Niveau public destinataire

[aucun texte]

Médiateur

[aucun texte]

Méthode d’enseignement

[aucun texte]

Provenance

[aucun texte]

Ayants droit

[aucun texte]

Related Items you might want to check out...

Analyse des signes linguistiques et iconiques des annonces publicitaires : approche sémiotiqueAnalysis of the quasi exact solvable Rydberg dressed atoms interaction modelKognitive LinguistikHydrogen energy for internal combustion engine, Issues and perspectives
Tumblr

Embed

Copy the code below into your web page